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Dermovia created a Facebook page, and appeared on KTLA 5 Morning News on June 5, 2014. Word spread and the mask was featured in numerous on-line and print beauty and popular magazines, such as Allure, People, Seventeen and Huffington Post. In January of 2016, Dermovia launched Lace Your Face in the UK at Fenwick’s Bond Street, and at Nordstrom’s in the US.

On February 23, 2017, Ellen Degeneres used a Lace Your Face mask on Jimmy Kimmel as part of her comedic routine “preparing” him for hosting the upcoming Oscars. Then a year later the founders went on Shark Tank and pitched their innovation to the sharks and landed a deal with Lori Greiner.